Real Estate Objects & Events

A Brytelytics Real Estate package is a set of events, objects, and rules that set boundaries on the framework used by the Brytelytics algorithms to parse lead behavior and predict their engagement and timing thresholds. The tracked events are also used to generate reports for admins and agents in the Brytelytics dashboard and the Lead Voyager product.

The real estate package contains all user events that may be performed on a real estate website.

Packages are stored as JSON files and are accessible from the Brytecore CDN. You can also view the open source project for this package on GitHub.

https://cdn.brytecore.com/packages/realestate/package.json

https://github.com/Brytecore/brytescore-api-real-estate-package

Package Dependencies

This package depends on many events defined in the Core package and objects defined in the default schemas.

The Brytelytics API library automatically loads the Core package and default schemas. However, you may need to reference the object and event structure when using this package.

Namespace

Every event in this package must use the realestate namespace. Whenever you log an event, the event name should be preceded with realestate..

1brytescore( "realestate.viewedListing", listingObject );
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Object Schemas

This package includes some default object schemas that can be used inside your event data parameter object. These define optional JavaScript standard objects that can be created to simplify repeated calls to the Brytescore API. For example, if you log viewedListing, calcMortgagePayment, and likedListing on the same page, you may wish to create a listing object to pass with these events, instead of manually adding each listing property to the data object.

The real estate package contains five object schemas, listing, neighborhood, pointOfInterest, realEstateForm and search.

Changes to Authentication Events

The core Authentication Events are slightly modified for real estate. The userClassification property is an enum, changed from a string.

Valid values for userClassification are agent, staff, and lead.

Listing Events

Search Events

These events all pertain to a specific search performed by the user.

Miscellaneous Real Estate Events

These events are not related to real estate searches or listings, but are common user action on real estate websites.